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</o:shapelayout></xml><![endif]--></head><body lang=IT link="#0563C1" vlink="#954F72" style='word-wrap:break-word'><div class=WordSection1><p class=MsoNormal>Gentile Presidente,<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>stiamo lavorando ad una campagna di promozione dell’atletica, ed in primis delle società affiliate alla FIDAL, che avrà la sua principale espressione in ambito digitale nella giornata di <b>lunedì 20 settembre</b>. <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>La campagna, denominata “Anche Io Atletica”, è imperniata sui volti delle splendide medaglie d’oro conquistate ai Giochi Olimpici di Tokyo, e si pone lo scopo di invitare gli utenti a contattare la società di atletica più vicina sul proprio territorio, oltre che di promuovere la nostra disciplina. <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Per dare uniformità al messaggio, e per aumentare il volume complessivo della comunicazione digitale, c’è bisogno del concorso di tutta l’Atletica Italiana. Per questo motivo stiamo inviando a lei (ma anche agli atleti azzurri e alle società), del materiale che le chiediamo di veicolare attraverso gli strumenti di comunicazione del Comitato (in particolare quelli digitali: il sito web, i profili social). <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Si tratta di: <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><ul style='margin-top:0cm' type=disc><li class=MsoListParagraph style='margin-left:0cm;mso-list:l0 level1 lfo3'>Due <b>immagini generiche</b> della campagna per i social. <o:p></o:p></li></ul><p class=MsoNormal><o:p> </o:p></p><ul style='margin-top:0cm' type=disc><li class=MsoListParagraph style='margin-left:0cm;mso-list:l0 level1 lfo3'>Una <b>immagine in formato 940x460</b> ed <b>una in formato 1000x1200</b> destinate alla notizia da home page del sito web del Comitato, con la quale corredare il testo del comunicato stampa che verrà prodotto sull’iniziativa. <o:p></o:p></li></ul><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Vi invitiamo ad utilizzarle, insieme agli hashtag #atletica #ancheioatletica e al link <a href="http://www.fidal.it/regioni.php?x=1">http://www.fidal.it/regioni.php?x=1</a> <b>a partire dalla giornata del 20 settembre</b>. <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Vi preghiamo di <b>non utilizzarle prima della data indicata</b>, perché questo renderebbe vano lo sforzo collettivo di tutto il movimento. <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>La campagna avrà espressione anche sulla carta stampata, con uscite a pagina piena su Corriere dello Sport e Tuttosport, media partner della Federazione. <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>La ringraziamo per la collaborazione, e la invitiamo a inviare un messaggio email a <a href="mailto:comunicazione@fidal.it">comunicazione@fidal.it</a> per ogni necessità di chiarimenti. <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><b>Area Comunicazione FIDAL<o:p></o:p></b></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>